When launching a marketing campaign, tokens are the ideal way to make the product or name tangible for consumers. The token can be used as voucher to be exchanged in the store or for (partial) payment in a vending machine.
The token can be distributed with magazines, gift bag or direct mailing and only the interested customers will use it. The other customers will keep the token and remember the company or product name.
We worked on several creative projects, such as unique coins to play a new video gaming prior to its release, savings programs to exchange for toys in vending machines, tokens to be used in claw crane machines to win new products, etc.
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