There are many different criteria why and how businesses distribute and use tokens in vending machines. These are the most common advantages of using tokens in vending machines:
- Security: Avoid burglary in your vending machines by replacing money with tokens.
- Cash control: Less staff supervision required by use of change machines with tokens.
- Price flexibility: The price of services can easily be adjusted by changing the settings of a central change machine instead of reprogramming all the coin operated machines. Tokens also allow for easy marketing or promotional ideas.
- Increased sales: Unused tokens are sales at high margins. A large proportion of tokens get lost every year.
- Customer loyalty - Branding: Personalized tokens going into wallets of customers are a great and effective way to strengthen your brand name and increase customer loyalty. Customers with custom tokens are likely to return to spend their unused tokens.
- Souvenir value: Some customers, kids in particular, keep their tokens as souvenir of the occasion.